What influencer statistics should you consider in 2022?

Influencer statistics show that influencer marketing can no longer be left out of a company’s strategy. If you’re not already working with influencers, it’s time to learn how this type of partnership can boost your marketing results in 2022. Camila Casarotto Dick 28, 21 | 10 min read Influencer Statistics Influencers have been making their mark in the digital marketing world for a few years. Rather than relying on traditional media celebrities, brands are entrusting their marketing campaigns to internet celebrities with loyal and engaged audiences. Statistics about influencers now show that influencer marketing is integrated into company strategies and will only continue to grow.

Why hire influencers to shape your marketing strategy? What are the most impactful statistics in marketing in 2022? Now, how do you hire a good influencer? What is influencer America Cell Phone Number List marketing? Influencer marketing is a marketing strategy that offers working with digital influencers to associate their image with your brand, endorse your products and connect with consumers. This strategy is associated with the emergence of blogs and social networks in the Web 2.0 era, which allowed anyone to publish content on the Internet. The first influencers, still unknown at the time, appeared on blogs and vlogs, attracting audiences with their authentic and interesting content. They soon became nationally recognized celebrities, with the success of names like Luisito Comunica, Soy Germán or Lele Pons. In the same context, traditional advertising has also been questioned.

Be more relevant and interesting to consumers, thereby seeking their attention and trust. Therefore, online celebrities who have credibility among their followers represent an effective way to connect with consumers in the digital age. Thus, alliances between brands and influencers underpin influencer marketing, and a market for services and tools—the creator economy—helps this type of partnership flourish. Why hire influencers to shape your marketing strategy? Digital influencers are online content creators who build engaged and loyal audiences. By hiring influencers to shape your marketing strategy, you can reach this audience through the trust and recognition they convey. While the most famous influencers have millions of followers, influencer marketing is increasingly using micro and nano-influencers, which allow you to increase your brand’s reach and engagement within your niche. These numbers are impressive, but they are not decisive: what matters in influencer marketing is the influencer’s relevance to the brand’s audience.